Marketing can make or break a small business. With limited time, budget, and (wo)manpower, it’s easy to make missteps that waste resources and stall growth.

Here are 10 marketing mistakes we see most often—and how you can steer clear of them.

For more than 13 years, we’ve been helping businesses and organizations across a wide range of industries tell their stories and connect with the people who matter most. Read more about where our work is making an impact.