It’s August—Here’s How to Get Your Brand Ready for the Holidays
We know—it's still summer. But for small businesses, August is the ideal time to start prepping for the holiday season. Waiting until November can mean missed opportunities for media coverage, rushed campaigns, and last-minute chaos. With a little advance planning, you can head into the holidays with a polished, festive presence that’s ready to sell.
Here are a few key ways to get your brand holiday-ready—starting now:
Update Your Seasonal Photography
Fresh, festive visuals are essential for capturing attention during the busiest shopping season of the year. Schedule a seasonal photo shoot now so you have updated product and lifestyle imagery for your website, social media, email campaigns, and digital ads.
Big Spoon Co. offers professional photography and content creation to help your brand look its best across every platform.
Refresh Your Website
Your website is your digital storefront—and it should be as ready for the holidays as your physical space. Now’s the time to:
Update product descriptions and seasonal offerings
Check that links, inventory, and shipping info are accurate
Add clear calls to action and festive design elements
Ensure mobile optimization and fast load times
Need help? We offer website audits, a digital refresh, and strategy to help small businesses put their best foot forward online.
Pitch for Holiday Gift Guides Early
Most media outlets and local blogs start curating their holiday gift guides in August and September. If you want to be included, you need to be proactive. This means having press-ready photos, a short and compelling product or story pitch, and pricing and availability clearly outlined.
Our media outreach and PR services can help you get in front of the right editors and outlets—before deadlines pass.
Plan Your Holiday Content Strategy
Don’t wing it. Map out your social media campaigns, sales promotions, email newsletters, and in-store events now so you can stay consistent—and stay ahead.
We can help you create a content calendar and manage seasonal campaigns so nothing falls through the cracks.
Collaborate with Local Partners
The holidays are a great time to cross-promote with other small businesses. Whether it’s a joint event, giveaway, or product bundle, partnerships can help expand your reach and introduce you to new customers.
Our team can help identify strategic community and brand partnerships, and manage the outreach and planning.
Create Seasonal Branding Elements
From packaging to signage to social media graphics, a little holiday flair goes a long way. Updating your visuals to reflect the season shows attention to detail and helps create a festive, consistent brand experience. Create holiday-ready templates for newsletters, social media, and flyers now so your focus can be elsewhere during the holiday months.
Big Spoon Co. offers graphic design and branding support so your visuals feel thoughtful—not thrown together.
The Bottom Line
Holiday magic doesn’t happen overnight. Prepping your marketing now helps your business stay organized, competitive, and stress-free when the rush hits. If you need help getting your holiday marketing plan off the ground, we’re here for it, and we’re here for you.
